The finished hearing loop video can be found at :
Fitness for purpose:
Clarity of communication: Appropriateness to audience: Compared with original intentions: Effectiveness of techniques: Effectiveness of content: Impact of work: Technical qualities: Aesthetic qualities:
Self-evaluation:
Documentation:
Comments from others:
Pre-production:
Production:
Post-production:
Using techniques appropriate for the medium, context and subject:
Developing form and style appropriate for message:
Use of devices specific to the medium:
Liason with participants, contributors and clients:
Scheduling production and post-production activities:
Coordinating personnel and resources:
Aims and objectives:
Social, personal and political issues:
–Social issues: A social issue refers to an issue that influences and is opposed by a large number of individuals within a society.
-Personal issues: A Personal problem only effects an individual person rather than a large number of people.
-Political issues: A political issue is where something is opposed due to ones political standing or beliefs.
Ethical Considerations and Awareness of sensitivities around subjects:
-Ethical Considerations: Ethical considerations are values and principles that address questions of what is good or bad in human affairs.
Examples include:
-Informed consent: The participants are fully informed about what is going on and what is going to happen after they are no longer involved in the process.
-Voluntary Participation: People participate free from coercion and are free to withdraw their participation at any time without negatively impacting on their involvement in future services or the current project.
-Do no harm: The process of production you go through must not harm the participant in any way (stress, pain, anxiety, diminishing self-esteem or invasion of privacy).
-Confidentiality: Identifying information is not made available to anyone apart from the project coordinator.
-Awareness of sensitivities around subjects: A sensitive subject is something that is difficult to talk about, whether it is because people disagree with what others think on the subject or because they have a bad experience with it themselves.
Sensitive subjects include: Suicide (and glamorisation of), mental health, age, disability, money or lack of and many more some of which we mentioned on the survey.
This is the link to our survey results:
https://docs.google.com/spreadsheets/d/1YT7Yz0klgo-o98yzF9U3Zc1M6IBENKIcteSiRA4Po4E/edit?usp=sharing
Community resources and characteristics, access issues:
Community groups and groups have little funding and as a result the majority of productions suffer due to a lower production value.
An example of this would be how lets loop because they had to come to college to find people to make them a video as it is expensive to get it done professionally.
Funding issues and opportunities for distribution and exhibition:
Due to a lack of funds many charitable organisations struggle to create and distribute promotional videos. Sites such as swindon web help to provide a platform which is cheap and easy to distribute it on.
Existing comparable work:
This video is a promotional/informative video for Girlguiding UK and from personal experience I am aware that they often have trouble making videos for many different reasons. These include: The lack of funds in the local units, controversy over whether the girls can be in videos, struggles with certain parents as to having their children on film and where will the video go who will see it.
This video is a video that helps to promote well building in central africa. It is very informative and gives you facts that would make you want to help out with or just support the charity.
This video concentrates more on people who have already donated to the charity and shows a story that they have created. The end does briefly mention what the charity does but the rest of it is pretty amusing if not informative.
Primary
Primary Research is research that you conduct yourself and examples can include Questionnaires, telephone interviews and focus groups.
Secondary
Secondary Research is when you collate existing research that you have found and summarise it, the main difference is that secondary research has already been analyzed and interpreted by the primary authors.
Qualitative
Qualitative research is research that is based on written results that are harder to categorize than numbers.
Quantitative
Quantitative Research is research into facts and statistics and anything that can be statistically defined with numbers.
Evidence of any change being brought about through projects
Many projects that are created as social action or community media pieces are aiming to make a lasting impact on peoples lives and make a change for the better. Examples of projects that have had a significant impact include: GirlGuiding recruitment videos, the numberof girls in the organisation always goes up when videos like that are released to the public, videos such as ones that are inspiring people to get active in their local community and videos that recruit volunteers for projects that are non-profit.
To bring about local, national or global change:
Sometimes media can be used to bring about change, this is usually referred to as persuasive media. Persuasive media can be used for campaigns such as rallying the community on a local project, raising money for a crisis somewhere else in the world, or in the case of the project we are working on to be able to make people more aware of a common issue and what is being done to fix it.
To change attitudes
Media can be used to change attitudes but this is not always for the better, in social action and community media projects though there is usually a goal to change attitudes towards an issue or cause for the better. Examples of this include: Videos about taboo subjects and trying to educate people about them and make them less difficult to talk about, Videos that take a certain stereotype such as the attitudes of people with tattoos and piercings and tries to show people that they are misunderstanding what these people are like because they are relying on just the stereotype and media hype to know people, Videos such as the one we are creating that take an issue and educate people on it to make people aware of how easy it can be to make everyday experiences easier for people with hearing difficulties.
To Raise awareness
Many different types of people and groups create videos to raise awareness and generally they are about a charity or an issue that is not usually breached or is something that is only just developing into a problem. Videos that raise awareness can be anything from something that has been commissioned by the government or council right down to something produced by a small local group. Examples of videos that raise awareness include: Videos related to charities e.g.. Girl Guiding who create videos that are mainly distributed on the internet to raise awareness of what they do and persuade more people to join the organisation, Videos/Adverts created about issues e.g.. Domestic violence, smoking, obesity, and videos such as the one that we are creating to raise awareness about hearing loops.
To create access to media production for non-traditional groups
Many groups and organisations wouldn’t traditionally have access to media or the equipment to create videos, obviously as technology becomes more widely available many groups and organisations have found themselves able to get hold of some form of technology to make their lives easier but at the same time if they haven’t there are a lot more people out there willing to make social action/community media videos now so more people are able to create videos as a form of information or promotion. Examples include: More small community groups having access to video technology, Charities focusing on making sure that their smaller branches or areas are equally promoting themselves and the video we are creating is giving access to promote and inform about a local project.
To challenge dominant representations and agendas
As I have stated above many of the videos that are produced for social action and community media challenge attitudes and in the same way some of them are able to challenge dominant representations. Examples of these videos include: Videos by organisations such as Girl Guiding who show that girls don’t have to take on the stereotypical roles of women and that they can do more and do the same as boys, videos were also created by groups around the time of the Paralympics which showed the athletes training and working hard so that they could win gold, another example would be indie films where they are generally breaking conventions of other genres to make something stand out or different.
To create or strengthen community ties
Social Action and Community Media Productions can create or strengthen community ties because if a filmmaker is willing to help out local organisations they may inspire others to do the same. Examples of how this occurs include: The community coming together to help make the video, Local businesses donating to or sponsoring the video and the people who the video is being made for becoming more active in the community because of it.
To Provide information
Social Action and community media films can provide information, usually when they are giving information it is on a lesser know or controversial issue that people may be misunderstanding through a lack of information. Examples of videos that provide information are: videos created by charities to promote the work that they do and how they help or do work in the local community for example local wildlife organisations and the companies who are working to restore the canals in Wiltshire, videos that inform people about an event that might be coming up whether it is to get people to attend the event, persuade people to volunteer at the event or to advertise the event to their friends and videos like the one we are creating which includes sections to inform people about hearing loops and how they can be helpful.
To campaign
Social Action and Community Media videos can be used to campaign in several different forms, this can be taken literally like for a video to be used to aid a political or class rep election or could be a campaign for help for a charity event, project or group. Whilst campaigning is not the most common purpose of these videos it is often used by companies organisations and charities who are in need of help and want to get their name out there because they are in need.
To change voting behaviour
Once again ‘to change voting behaviour’ is one of the least common purposes of these videos. This is vastly due to the fact that voting behaviour usually refers to voting in elections and these are spread out so promotion and campaigning does not usually take place for more than just the year before. The use of social or community media in changing voting behaviour would only really be relevant in the few months leading up to an election because that is when the party/candidate is going to need to be doing the hardcore campaigning rather than in the time that leads up to the vital times to change people’s votes.
To infiltrate mainstream media
Sometimes if social action and community media videos are produced in the correct format they may be picked up by mainstream programmes to go on as a little extra section. Although they don’t always use the original version it is a good way of suggesting something for the mainstream media to focus on. A good example of less common organisations and community projects being in the mainstream media would be when they have the 4 minute local interest sections on the one show, another example would be the BBC video educating people about hearing loops which there is a link to further down my blog (with write-up explaining the different sections of the video).
To build relationships with subjects
Many film makers who are looking for experience create social action and community media productions as a way of showcasing what they can do. Whilst this is a good thing in itself, giving free publicity to those who may not have gotten it otherwise it can also be a good way to make contacts who may be useful later on in their careers. The contacts may include anyone from something as simple as a group of people willing to be actors, someone working in carpentry or an antique shop through to photographers and studio owners.
http://www.bbc.co.uk/news/health-24076383
Going into shops section:
This section follows a man who is trying to see which shops have a hearing loop. As it is now a requirement under the 2010 equality act to have a hearing loop it was surprising to see how many shops were unaware, didn’t have one or didn’t have a working hearing loop.
This section was particularly effective because it showed how many people were unaware of what a hearing loop was and also how many didn’t know how to woek it. The statistics used made it obvious how many people in the UK are affected by hearing impairment and how obvious it is that not enough people are aware how to make the lives of people with hearing aids easier.
How a hearing loop works section:
This section helped to give some detail about how a portable hearing loop system works. This is a good thing to have included because it means that as long as it is in simple enough terms it gives everyone a general idea of how it works.
The section allows people to know that there is a portable version of a hearing loop and that it is easy to use. The fact that the sound quality is made to match what a hearing impaired person would have heard means that a wider selection of people are able to understand what a difference a working hearing loop can make.
Theatre section:
The theatre section follows a young woman who is experiencing what it is like to go and watch the auditions of the ‘Wizard of Oz’ . The fact that she is younger makes her more relatable and the setting is somewhere that a lot of people go quite regularly. Again to be able to hear the difference makes it more understandable.
Social, personal and political issues:
–Social issues: A social issue refers to an issue that influences and is opposed by a large number of individuals within a society.
-Personal issues: A Personal problem only effects an individual person rather than a large number of people.
-Political issues: A political issue is where something is opposed due to ones political standing or beliefs.
Ethical Considerations and Awareness of sensitivities around subjects:
-Ethical Considerations: Ethical considerations are values and principles that address questions of what is good or bad in human affairs.
Examples include:
-Informed consent: The participants are fully informed about what is going on and what is going to happen after they are no longer involved in the process.
-Voluntary Participation: People participate free from coercion and are free to withdraw their participation at any time without negatively impacting on their involvement in future services or the current project.
-Do no harm: The process of production you go through must not harm the participant in any way (stress, pain, anxiety, diminishing self-esteem or invasion of privacy).
-Confidentiality: Identifying information is not made available to anyone apart from the project coordinator.
-Awareness of sensitivities around subjects: A sensitive subject is something that is difficult to talk about, whether it is because people disagree with what others think on the subject or because they have a bad experience with it themselves.
Sensitive subjects include: Suicide (and glamorisation of), mental health, age, disability, money or lack of and many more some of which we mentioned on the survey.
This is the link to our survey results:
https://docs.google.com/spreadsheets/d/1YT7Yz0klgo-o98yzF9U3Zc1M6IBENKIcteSiRA4Po4E/edit?usp=sharing
Community resources and characteristics, access issues:
Community groups and groups have little funding and as a result the majority of productions suffer due to a lower production value.
An example of this would be how lets loop because they had to come to college to find people to make them a video as it is expensive to get it done professionally.
Funding issues and opportunities for distribution and exhibition:
Due to a lack of funds many charitable organisations struggle to create and distribute promotional videos. Sites such as swindon web help to provide a platform which is cheap and easy to distribute it on.
Existing comparable work:
This video is a promotional/informative video for Girlguiding UK and from personal experience I am aware that they often have trouble making videos for many different reasons. These include: The lack of funds in the local units, controversy over whether the girls can be in videos, struggles with certain parents as to having their children on film and where will the video go who will see it.
This video is a video that helps to promote well building in central africa. It is very informative and gives you facts that would make you want to help out with or just support the charity.
This video concentrates more on people who have already donated to the charity and shows a story that they have created. The end does briefly mention what the charity does but the rest of it is pretty amusing if not informative.
Unit 31: Social action and community media production 