Research Techniques for social action and community media productions

Primary

Primary Research is research that you conduct yourself and examples can include Questionnaires, telephone interviews and focus groups.

Secondary

Secondary Research is when  you collate existing research that you have found and summarise it, the main difference is that secondary research has already been analyzed and interpreted by the primary authors.

Qualitative

Qualitative research is research that is based on written results that are harder to categorize than numbers.

Quantitative

Quantitative Research is research into facts and statistics and anything that can be statistically defined with numbers.

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